We are always told that we shouldn't judge a book but its cover. However, in reality is everybody does just that and covers are crucial to the success of any book. For authors it acts as a primary marketing tool because it creates the readers' first impression of the book and the story within. This is how it helps to drive sales. For the readers the book cover sets their expectations of the tale the book will tell. A strong cover conveys genre and tone, builds credibility, a
