Marketing Matters by Wendy H. Jones

I enjoy the fiction books Wendy H. Jones has written. Her crime novels are amongst my favourite books and my granddaughter loves her children's character Bertie the Buffalo, so I was amazed when this busy, talented author had time to produce a non-fiction book, Marketing Matters, designed to help other authors sell more books.



The Blurb


Right now is the time to start marketing your book and getting it into readers' hands. Whether you’re a first time author, or a publishing veteran looking to revitalise your sales, this book is here to help. It is jam packed full of simple strategies, hints and tips which will take you through every step of the marketing process. From running a buzzing book launch, and building your mailing list, through to effective social media marketing, you will explore how to get your books noticed and bought by readers. Each of these techniques has been used successfully by the author to build a growing platform designed to revolutionise your book sales. Learn from her what works and what doesn’t and use this book to build a marketing plan which will see your book sales soaring.


The Review


Marketing Matters is a brilliant book and so easy to read. it is designed with sound advice and exercises at the end of each chapter. It is well worth taking the time to do the exercises as the author touches on so many points and gives helpful examples.


Marketing is a minefield and the author shares her experience using different sites and methods of marketing. Marketing Matters gives the reader a great insight what to expect. The writing is clear so that all levels of writers, even those new to writing can understand it and find helpful hints. I bought the paperback and find it easy to refer to and find relevant chapters. I highly recommend Marketing Matters to authors. I am sure that they will all find it helpful.




The Author


International Award Winning Author Wendy H. Jones lives in Scotland, and her police procedural series featuring DI Shona McKenzie are set.Wendy has led a varied and adventurous life. Her love for adventure led to her joining the Royal Navy to undertake nurse training. After six years in the Navy she joined the Army where she served as an Officer for a further 17 years.


Killer's Countdown was her first novel and the first book in the Shona McKenzie Mysteries. Killer's Crew won the Books Go Social Book of the Year 2017. The seventh book in the series. Killer's Curse will be released early august 2020. The Dagger's Curse, the first book in The Fergus and Flora Mysteries, was a finalist in the Woman Alive Magazine Readers Choice Award Book of the Year. Turning to humorous crime the Cass Claymore Investigates series was born.


She is also a highly successful marketer and is currently in the process of rereleasing her completely updated marketing book Marketing Matters. This will be part of the Writing Matters Series following the release of Motivation Matters. She is also the author of the Bertie the Buffalo picture book and associated soft toy and colouring book.


Wendy is delighted to be one of the authors in two anthologies aimed at empowering women - The Power of Why, and Women Win Against All Odds. She is proud to be the President of the Scottish Association of Writers and is the host of The Writing and Marketing Show podcast, a writing and marketing coach. and CEO of Writing Matters online writing school, Authorpreneur Accelerator Academy.


Val Penny


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